Switcher News

Switcher opens its second store in Rheinfelden's old town

Switcher opens its second store in the Rhine...

Following the successful opening of its first store in Winterthur, Zurich, Switcher is continuing its expansion and will open its second shop on March 3, 2026, in the heart of Rheinfelden...

Switcher opens its second store in the Rhine...

Following the successful opening of its first store in Winterthur, Zurich, Switcher is continuing its expansion and will open its second shop on March 3, 2026, in the heart of Rheinfelden...

"I believed in the brand."

"I believed in the brand."

Marc Joss from Bozen is co-owner and managing director of Switcher. In March, the first Switcher store in Aargau will open in Rheinfelden. "I'm from the upper Fricktal region," he says...

"I believed in the brand."

Marc Joss from Bozen is co-owner and managing director of Switcher. In March, the first Switcher store in Aargau will open in Rheinfelden. "I'm from the upper Fricktal region," he says...

Switcher CEO Marc Joss discloses T-shirt pricing

Switcher boss Marc Joss presents bill for T-Shi...

The Blick article published on January 18, 2026 once again highlighted how often the term "margin" is confused with "net profit." Our managing director Marc Joss addresses this discussion and clarifies: For Swiss companies...

Switcher boss Marc Joss presents bill for T-Shi...

The Blick article published on January 18, 2026 once again highlighted how often the term "margin" is confused with "net profit." Our managing director Marc Joss addresses this discussion and clarifies: For Swiss companies...

Switcher opens its first stores in Switzerland

Switcher opens its first stores in the Sc...

Seen Center Winterthur and new store in Rheinfelden AG December 1, 2025, is the big day: Switcher has opened its first store. Located in the Seen Center Winterthur, you will find...

Switcher opens its first stores in the Sc...

Seen Center Winterthur and new store in Rheinfelden AG December 1, 2025, is the big day: Switcher has opened its first store. Located in the Seen Center Winterthur, you will find...

Switcher's yellow whale dives back into the deep waters of commerce

Switcher's yellow whale dives back into the ...

RTS - December 2, 2025 / Valentin Jordil Nine years after its bankruptcy, Switcher is back. The brand, founded in 1981 by Robin Cornelius, is relaunching a network of stores with the opening of a...

Switcher's yellow whale dives back into the ...

RTS - December 2, 2025 / Valentin Jordil Nine years after its bankruptcy, Switcher is back. The brand, founded in 1981 by Robin Cornelius, is relaunching a network of stores with the opening of a...

Coming soon Switcher Shop Winterthur

Coming soon Switcher Shop Winterthur

𝗦𝘄𝗶𝘁𝗰𝗵𝗲𝗿 𝗶𝘀 𝗯𝗮𝗰𝗸 - 𝗷𝗲𝘁𝘇𝘁 𝗮𝘂𝗰𝗵 𝗯𝗮𝗹𝗱 𝘄𝗶𝗲𝗱𝗲𝗿 𝘀𝘁𝗮𝘁𝗶𝗼𝗻ä𝗿 On December 1, 2025, we will open our first small bijou in the Shopping Seen Winterthur.In Winterthur we present...

Coming soon Switcher Shop Winterthur

𝗦𝘄𝗶𝘁𝗰𝗵𝗲𝗿 𝗶𝘀 𝗯𝗮𝗰𝗸 - 𝗷𝗲𝘁𝘇𝘁 𝗮𝘂𝗰𝗵 𝗯𝗮𝗹𝗱 𝘄𝗶𝗲𝗱𝗲𝗿 𝘀𝘁𝗮𝘁𝗶𝗼𝗻ä𝗿 On December 1, 2025, we will open our first small bijou in the Shopping Seen Winterthur.In Winterthur we present...

Switcher: Revival of the Swiss clothing brand

Switcher: Revival of the Swiss clothing brand

Blick, 15.10.2025 / Milena Kälin - Images Philippe Rossier "We want to open ten stores of our own" Five years ago, Marc Joss brought the Swiss clothing brand Switcher back to life. Although...

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Switcher: Revival of the Swiss clothing brand

Blick, 15.10.2025 / Milena Kälin - Images Philippe Rossier "We want to open ten stores of our own" Five years ago, Marc Joss brought the Swiss clothing brand Switcher back to life. Although...

1 comment
Switcher was declared dead - now the traditional brand is opening its first store

Switcher was pronounced dead - now the tra...

Article in Tages Anzeiger Winterthur - vom 14.10.2025 / Patrick GutThe clothing brand with the yellow whale is experiencing a revival. The store in Winterthur opens on December 1. In Zurich, the...

1 comment

Switcher was pronounced dead - now the tra...

Article in Tages Anzeiger Winterthur - vom 14.10.2025 / Patrick GutThe clothing brand with the yellow whale is experiencing a revival. The store in Winterthur opens on December 1. In Zurich, the...

1 comment
Switcher is a proud founding member of Fabric Loop

Switcher is a proud founding member of Fabr...

Made with respect since 1981 We are a proud founding member of Fabric Loop and are committed to laying the foundations for an industry organization in the textile market. For more reuse,...

Switcher is a proud founding member of Fabr...

Made with respect since 1981 We are a proud founding member of Fabric Loop and are committed to laying the foundations for an industry organization in the textile market. For more reuse,...