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Sustainability that lasts
By 2026, we only want to produce textiles that are made with raw materials from organic farming or recycled materials of the highest quality. After all, only what you wear for a long time is sustainable. Fabrics that are left over in the factory at the end of the season are used for the new collection next season; in the spirit of "Use what you have before you think about new things." Sustainability comes from the heart: we want every item of clothing to be valued and thus set a counter-trend to disposable fashion.
Sustainable production from India to Switzerland
98% of all Switcher products come from the traditional Indian company Sulochana. Production is vertically integrated, with all steps taking place within a radius of 20 kilometers. Founded in 1992, the company is run by the fifth generation of the Krishnakumar family, who are strongly committed to the environment, employees and society.
Sulochana plants trees as part of the "Green Initiative" - over 15,000 around Tirupur -, has been running an animal shelter for street dogs and cows for over 20 years and has set up two pharmacies where employees and residents can obtain discounted medicines.
Durable textiles are created from PET bottles
Around 25,940 tons of plastic waste are produced in India every day - a large proportion of which consists of PET bottles. However, these are a valuable resource: The Sulochana textile company processes around 5.5 million of them into recycled polyester every day. Over 70 percent of the bottles come from the local Indian market. The fibers obtained are used to produce durable textiles, such as those used in the new Switcher collection.
By purchasing a Switcher product, you are supporting this efficient recycling system and making a tangible contribution to reducing plastic waste and conserving fossil resources - because recycling means that no new crude oil has to be used to produce yarn. In this way, Switcher combines ecological responsibility with high-quality textile production.
43 years of Made with Respect - sustainability that lasts
For over 43 years, Switcher has stood for fashion with respect - this is also reflected in the new EcoeSpin T-shirt Max. Made from 100% recycled materials such as cotton scraps and PET bottles, it not only looks good but also feels comfortable to wear. It is dyed entirely without water, the packaging is plastic-free and the label can simply be torn off - for maximum comfort. Switcher remains true to its line: responsible production, fair, resource-saving and stylish.