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A Swiss textile company founded in Lausanne that has set itself the task of producing sustainable, durable basic products at an affordable price.
Founded in Lausanne in 1981 by student Robin Cornelius. His concept of offering T-shirts and sweatshirts in over 10 colors and various sizes from a Swiss warehouse was revolutionary at the time.
The first Switcher Code of Conduct for all suppliers along the entire production chain was implemented back in 1998. Switcher was and is a pioneer and role model for the textile industry worldwide.
I have been following the path of the Switcher Whale since 2001 and have accompanied it through calm and rough seas.
Since 2020, I have been writing the new chapter of Switcher together with our partners. I strongly believe in the connection between innovation and sustainability. We are in the business of more than just fashion; we are setting a standard for conscious production and choosing the sustainable path.
Since our beginnings in 1981, quality and durability have always been our top priorities. Switcher stands for a new approach to everyday basics, offering a wide range of choices. It is this spirit of innovation and diversity that has characterized us from the very beginning. "Made with respect" is more than just a marketing promise for us. In cooperation with our partner, we produce in a vertical production structure in which all production steps take place within a radius of 10 kilometers. 98% of our products are manufactured in this setup.
As a Swiss brand, it is important to us that as much added value as possible remains in Switzerland. That is why our central warehouse and head office are located in Frick AG, and all products are developed 100% in Switzerland. We look forward to welcoming you to our company!
At Switcher, sustainability doesn't stop at production - shipping also counts. That's why we work with Swiss Post and rely on environmentally friendly alternatives to conventional packaging.
New: the Switcher KickBag, a reusable shipping bag that replaces our previous PE bags. Customers simply return the KickBag using the returns label provided. Another step on our way to less waste and more sustainability.
He has accompanied Switcher on its journey since 2001. In 2020, he brought the brand back onto the market together with investors. As Managing Director, he is responsible for marketing and is currently in charge of expansion.
Knows Switcher from the years 2004-2007 as a dedicated sales representative. Today, she contributes her many years of experience in Swiss fashion retail and is the first point of contact for our corporate customers.
Our versatile all-rounder. With us since the restart in 2020 and responsible for finance, HR and the entire back office - she has our backs, every day.
Young, dynamic and solution-oriented. He is responsible for all processes in our new logistics center in Frick and ensures that everything is in the right place at the right time.
We are still under construction - but nothing works without them. In Logistics, Nadja Riner, Paulina Wächter and Monika Müller put together all orders at lightning speed. Leonie Riner joined the team in August 2025 as our first logistics apprentice (EBZ). In marketing and back office, trainee Melvin Joss supports us with fresh ideas and full commitment.
