Switcher opens its first stores in Switzerland
Posted by on December 30, 2025Seen Center Winterthur and new store in Rheinfelden AG
December 1, 2025, is the big day: Switcher has opened its first store. At the Seen Center in Winterthur, customers will find a large part of the Switcher range in a 90 m² sales area—from timeless basics to sustainable classics for the whole family.
With its first brick-and-mortar store, Switcher is taking an important step closer to its customers and creating a shopping experience that seamlessly combines online and offline.
Switcher Store Winterthur – sustainable, personal, uncomplicated
The new Switcher store in the Seen Center Winterthur not only offers a comprehensive overview of the product range, but also maximum flexibility:
- A large part of the current Switcher range available on site
- Switcher Friends Community Collect points with every purchase – in-store and online
- Online orders can be exchanged in store.
- Colors, sizes, or models that are not available in the store can be ordered directly from the store.
- Delivery is conveniently made to your home, without any additional effort.
Switcher thus combines the advantages of brick-and-mortar retail with the simplicity of online shopping—transparent, customer-friendly, and sustainable.
Second Switcher store in Rheinfelden AG from March 2026
Following the successful launch in Winterthur, the next step is already underway:
On March 3, 2026, Switcher will open its second store on Marktgasse in Rheinfelden (AG).
With its new location, Switcher is strengthening its presence in Fricktal and northwestern Switzerland, bringing the brand even closer to the region.
Switcher – sustainable basics with Swiss roots
For decades, Switcher has stood for sustainable textiles, fair production conditions, and long-lasting quality. With its own stores, the brand creates places where these values can be experienced—transparently, honestly, and without detours.
