Welcome to Bulle
Posted by on January 24, 2026Switcher continues to grow. In July 2026, we will open our first store in western Switzerland—in Bulle (FR).
Bulle is no stranger to Switcher. The brand was present in Bulle for over six years with a local partner. When we opened our first store in Winterthur, this very partner contacted us to say that he was looking for a successor for his current business.
After carefully examining the location, the situation, and, in particular, the business figures for the last ten years, it became clear that there was potential for sustainable further development here. Instead of exclusively establishing new locations, we have made a conscious decision to take over an existing space with an established customer base in Bulle and develop it into a Switcher store.
After detailed planning and clarification of all contractual issues with the landlord, we will open our first location in French-speaking Switzerland in July–August.
The decision to locate in Bulle is part of our growth strategy. Similar to Winterthur, we are not starting directly in the largest urban centers, but deliberately in an established environment that allows us to gain experience and further consolidate structures. From 2027, we plan to take the next step and also examine locations in Lausanne and Geneva.
At the same time, we are currently renovating our second store in Rheinfelden (AG). The development of our first store in Winterthur confirms that we are on the right track. Even after the traditionally weaker second month of the year, we are significantly above our expectations.
Switcher is growing step by step, with a focus on quality, sustainability, and long-term value creation.
