In the last decade, we have heard this term more and more often: "Slow Fashion". This movement encourages shoppers to think carefully about every purchase and find clothes that will last longer than just one season.
Swiss designers have always been known for creating luxury items like watches, jewelry and other luxury goods, but this new generation of brands is using their expertise in craftsmanship and combining it with sustainable practices to create garments that are good for both our wardrobes and the planet.
Once upon a time, fashion was not something to be discussed or even thought about; it was simply an expression of daily life. Over time, fashion became more focused on trends and less on the quality of the materials used to make clothing. Eventually, this began to take its toll on the environment; consumers were wearing out clothing faster than it could be made or recycled. The industry responded by creating new styles that people wanted to buy, but that would also last longer than before. This began a turning point in the fashion industry: it became necessary to incorporate sustainable practices into every aspect of production, from design to manufacturing to distribution to disposal or recycling when the clothing reached its end of life.
Swiss fashion was once dominated by what was perceived as "high end". perceived.
The history of Swiss fashion is unique in that it was once dominated by what was perceived as "high end," but in recent decades has moved away from a focus on luxury and exclusivity in favor of sustainability, inclusion, and accessibility.
In this process, Switzerland's view of its own role within the global fashion industry has also changed.
Switcher was the first brand in Switzerland to produce clothing from recycled materials, and since then several other companies have started to do the same. This trend has evolved to use more sustainable materials and focus on the well-being of clothing manufacturers.
A new generation of Swiss brands is putting environmental issues at the center of their work.
As fashion becomes more aware of its impact on the environment and moves towards eco-friendly practices, Swiss brands like Switcher are taking up the challenge and incorporating sustainability into their designs. Switcher's latest collection is made from 100% recycled materials.
It's not just about the materials.
To reduce their carbon footprint, Swiss fashion brands use renewable energy sources such as wind and solar power to produce their garments. This means that customers can get high-quality clothing at a lower price and with less pollution.
Production of clothing from a careful selection of recycled fabrics.
Clothing fabrics can be sourced from the most unexpected places. PET bottles, which can be turned into durable textiles, are one example. Collected PET bottles are turned into polyester fibers. This is great for long-lasting garments and reduces waste!
As sustainability initiatives spread beyond Switzerland, the country's long history with high-quality fabrics makes it a great place for "slow fashion" to thrive.
You might think that the Swiss are all about luxury, but that would be wrong. The country has long been known for its expert design and high-quality fabrics. In fact, many of the world's best skiwear and luxury fashion brands have their roots in Switzerland.
Switzerland is a great place for "slow fashion" to thrive. It has a long tradition of producing high-quality garments that last for generations and are sustainable at every step of the process.
The Swiss have a long tradition of making clothes that last, and this has also become part of their identity. However, the country's focus on sustainability is increasing.
Swiss brands have proven that it is possible to make quality clothing from recycled materials, which means we could see more sustainable fashion from Switzerland in the future.
Switcher is very proud to be one of the pioneers of this movement.